Marketing Director – B2B Online Health & Wellness Company

San Diego, CA | Direct Hire

Post Date: 10/22/17 Job ID: 17100501 - P Industry or Function: Marketing Compensation: $100,000-140,000 base salary

JOB #: 17100501 - P

Highly profitable Privately-held Company in the Health and Wellness space is looking for a new Director of Marketing. Their subscription based online products are used by employers, health plans, and other medical providers to provide proprietary programs to improve the health of employees/members.

These programs have been proven to lower costly chronic health issues such as obesity and unhealthy eating, tobacco addiction, diabetes, stress, alcohol abuse and inactivity. Individualized tracking and ongoing support aids in the success of their products. You’ll use a multifaceted approach that will encompass digital marketing, email marketing, lead generation, trade shows, collateral, creative content, and branding.

If you are an experienced Marketing Manager/Director who wants to join a small company where you will have an immediate impact to the business, we want to hear from you! Interest or experience in the Health & Wellness industries is a major plus as this role will allow you to use that passion in your work.

You will oversee their marketing and communication strategies from inception to implementation. This is a hands-on role to start, and will be an integral part of the development and execution of marketing plans to reach target customers.

TO APPLY: Send your resume to Kanani Masterson at TriStaff Group for confidential review – Please read criteria below and only apply if it fits your experience. This is a fulltime, onsite role based in San Diego, CA.

• Target markets for all marketing activities: hospitals and physician groups (C-suite for population health risk with patients and HR for employees); health plans (wellness, population healthy risk); larger self-insured employers (wellness departments and their vendors)
• Experience in branding and communication strategies
• Communications will target C-suite and HR in these verticals; also end-users of our virtual product (employees and patients)
• Produce business development campaigns to these departments including email and drip marketing, CRM, PR, conventions etc. to raise the recognition level of SHW and to create credibility, need, and lead generation
• Responsibilities also include engagement campaigns to the end users of these groups (members, employees, patients) including engagement strategies, communication materials including emails, push notification, flyers and brochures
• Work with our sales team in refining conversation strategies around value proposition and positioning
• Perform competitive analysis to keep up with market trends and differentiate us in the marketplace
• Conduct market research to find answers about industry trends and competitive products
• Develop written content and for use in creative marketing campaigns
• Manage marketing activities by demonstrating expertise in various areas (content development and optimization, client newsletter and communications, press releases, advertising, etc.)
• Trade show planning and marketing
• Collaborate with external digital marketing agency to execute e-mail marketing and other promotional campaigns
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, online advertising)
• Analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Manage lead lists and CRM

Job Requirements

• At least 5 years of proven experience as marketing manager or hands-on director or in similar role
• Understanding and experience relative to marketing to the health and wellness B2B space
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
• MUST HAVE exceptional writing skills for both business-facing and consumer-facing content. Ability to create content that is appealing to consumers is key.
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing and sales software (Salesforce or Sugar CRM or equivalent) and applications (Web analytics, Google Adwords etc.)
• Knowledge of Adobe Creative Suite or similar.
• Expertise in communication strategy.
• Hands-on experience issuing press releases and booking speaking engagements and interviews for senior executives
• Well-organized and detail oriented

• $100,000-140,000 base salary (ideal base compensation in $120K range) + benefits

Educational Requirements:
• Bachelor’s degree required, MBA preferred in related fields.


KEYWORDS: director of marketing, marketing manager, digital marketing, integrated marketing, health, wellness, B2B, marketing director, email, CRM, content marketing, online marketing, collateral, branding, internet, medical, training

Kanani Masterson

I joined the TriStaff Group in January 1999 as a Technical Recruiter, and am now Director of Recruiting for our Technology, Marketing, and Executive Search Division. My regional focus is the Greater San Diego Area and Southern California. I work with large public companies as well as funded, fast-growth startups, and am passionate about keeping up with whatever disruptive new advances are happening in the technology space. To date, I've placed over 940 candidates, and produced over $8.5M in placement fees, and most importantly I love helping people and companies thrive and grow... I'm lucky to love what I do! Areas of Specialty: SaaS, enterprise software, security, machine learning, robotics, online advertising, social media, mobile apps, telecommunications, cloud computing, medical devices, consumer electronics, big data/analytics, clean tech; Positions: Software Engineers, Web Developers, Firmware Engineers, Solutions Architects, Network/Systems Engineers, Systems Engineers, Systems Administrators, Product Managers, C-Level positions (COO, CMO, CTO, CFO, CIO, CRO, CEO, etc.), Supply Chain, Operations, Quality Assurance, Marketing, Business Development & Sales, and Finance. I'm a native San Diegan (I grew up in Solana Beach, CA) and attended La Jolla Country Day School from 6th grade through high school graduation. I attended the University of Southern California (USC) as a Dean’s Scholar and Golden State Scholar, and graduated BA Degree in Creative Writing & Poetry. I also have one spunky young daughter and a fantastic husband.
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