Digital Marketing Manager – SEO, PPC, Demand Generation Analytics

San Diego, CA 92121 | Direct Hire

Post Date: 07/23/18 Job ID: 18062901 – P Industry or Function: Software Compensation: $65,000 to $75,000

JOB #: 18062901 – P

JOB DESCRIPTION:

Highly profitable Healthcare and Wellness Technology Company is looking for a new Digital Marketing Manager. Their subscription-based online products are used by employers, health plans, and other medical providers to provide proprietary programs to improve the health of their employees/members.

If you are a data driven and resourceful Digital Marketing Manager who wants to join a company that positively affects people’s lives and where you will have an immediate impact to the business, we want to hear from you!

HIGHLIGHTS:

• You’ll join a team that is down to earth and casual, but has high standards and major plans to grow the team, so there will be lots of career growth potential.
• You’ll be able to use a wide range of skills across all digital media channels, such as SEO, PPC, Paid Search, Email Marketing, Demand Generation, Analytics, Content, and Social Media.
• You’ll oversee their marketing and communication strategies from inception to implementation, and will feel like you are having a major impact on the Company’s revenues and overall success.

MAIN RESPONSIBILITIES:

• Blog and landing page implementation
• Production-level design work for web banners, hero images, and calls to action
• Email implementation, scheduling, and deployment
• Workflow implementation and optimization
• Website and email template customization (HTML/CSS/JS)
• Collaborate with cross functional partners to create high-quality content around important, relevant SEO keywords
• Help to manage and improve organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
• Stay up-to-date with the latest trends and changes with SEO and major search engines.
• Stay up-to-date with the latest best practices in keyword research

To apply, send your resume for confidential review to Kanani Masterson (kmasterson@tristaff.com). This is a fulltime position based in San Diego, CA. Local candidates only, please.

Salary Range and Bonus Potential:

$65,000 to $75,000

Benefits:
• Generous paid time off and holiday schedule
• Medical benefits
• Flexible, casual working environment – onsite in San Diego based offices
• 401K
• Paid ongoing education such as Certifications through HubSpot Academy & access to conferences and workshops

Job Requirements:

REQUIRED:
• Must have minimum of 2 years’ current and hands-on experience SEO, PPC, social marketing, and Google Analytics.
• Must have minimum of 2+ years’ of current experience in a digital marketing role for a technology company.
• Must have minimum 2+ years of experience and solid knowledge of best practices in digital B2B demand generation tactics
• Must have interest in or experience with healthcare, behavioral science, or related areas.
• Must have excellent writing skills and interest in content creation for website, email marketing, sales enablement materials, and customer training.

DETAILS ON REQUIRED SKILLS:
• Webmaster experience including website/blog content updates, and email creation & deployment
• Adobe Creative Suite skills (primarily Photoshop and InDesign)
• Experience with template design and implementation for software such as WordPress and HubSpot
• Experience scheduling and publishing content on all major social media platforms
• Google Analytics account troubleshooting and reporting
• Experience Implementing and optimizing PPC campaigns
• Data analysis and presentation skills
• Monitoring and evaluating search results and performance across major search channels to improve rankings

BONUS/PREFERRED SKILLS:
• A varied background with experience in marketing planning and strategy, marketing workflows, business process design and review, behavioral marketing, and data mining and analysis
• Intermediate HTML/CSS/JS/PHP skills
• Any applicable Google or HubSpot certifications

Educational Requirements:
• Bachelor's degree in Marketing, Communications or related field preferred

KEYWORDS: MARKETING, MARKETING MANAGER, DIGITAL MARKETING, Google ANALYTICS, PPC, paid search, SEO, search engine, social media, facebook, email marketing, content, html, software, healthcare, insurance

FOR OTHER OPPORTUNITIES AND TO REGISTER WITH TRISTAFF, PLEASE VISIT OUR WEBSITE AT www.tristaff.com

 

Kanani Masterson

I joined the TriStaff Group in January 1999 as a Technical Recruiter, and am now Director of Recruiting for our Technology, Marketing, and Executive Search Division. My regional focus is the Greater San Diego Area and Southern California. I work with large public companies as well as funded, fast-growth startups, and am passionate about keeping up with whatever disruptive new advances are happening in the technology space. To date, I've placed over 940 candidates, and produced over $8.5M in placement fees, and most importantly I love helping people and companies thrive and grow... I'm lucky to love what I do! Areas of Specialty: SaaS, enterprise software, security, machine learning, robotics, online advertising, social media, mobile apps, telecommunications, cloud computing, medical devices, consumer electronics, big data/analytics, clean tech; Positions: Software Engineers, Web Developers, Firmware Engineers, Solutions Architects, Network/Systems Engineers, Systems Engineers, Systems Administrators, Product Managers, C-Level positions (COO, CMO, CTO, CFO, CIO, CRO, CEO, etc.), Supply Chain, Operations, Quality Assurance, Marketing, Business Development & Sales, and Finance. I'm a native San Diegan (I grew up in Solana Beach, CA) and attended La Jolla Country Day School from 6th grade through high school graduation. I attended the University of Southern California (USC) as a Dean’s Scholar and Golden State Scholar, and graduated BA Degree in Creative Writing & Poetry. I also have one spunky young daughter and a fantastic husband.
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