Manager – Product Engagement Strategy

San Francisco, CA 94105

Post Date: 07/23/18 Job ID: 18062103-SDIT Industry or Function: Software Compensation: $150K + Bonus + Benefits

JOB #: 18062103-SDIT

JOB DESCRIPTION: Our client is looking for a Senior Associate or Manager to join our Product Engagement Strategy team within the Product organization. In this role, you will partner the product, design, engineering and analytics teams to ensure we are making user centric, data-driven decisions when developing and releasing product features.
Their products are designed to help our users better navigate their health and benefit decisions, and the Product Engagement Strategy team sits in the center of this dialogue and development process. In order to drive engagement in our products and features, we need to ensure that our decisions are guided by consumer best practices, data and thoughtful marketing.

This will be a key role to ensuring engagement in our organization now and for years to come. He/she will sit alongside a small team of PES team members within the broader User Engagement organization who will be collaborating with Product managers, content and channel experts, design/UX and product analytics to achieve this critical business goal.

Job Duties:
• 2-3+ years’ experience in B2C or B2B2C product or product marketing including proven success in driving engagement, user marketing and product strategies
• Experience marketing and driving engagement in world-class B2B2C / consumer products
• Strong analytical, written, and verbal communication skills
• “High-horsepower” thinker – “High Execution” doer
• Some knowledge of the healthcare industry, SaaS or B2B2C products or related experience helpful but not required
• Some experience with public speaking and presenting and ability to generate strong internal relationships with colleagues
• Ability to project manage, navigate organizations, and participate/lead meetings effectively and efficiently
• Experience doing data analyses and developing presentations based on findings
• Accountable, proactive and thoughtful with high attention to detail and strategic problem solving skills
• Willingness to travel approximately <10%
• BS/BA required

Salary Range and Bonus Potential:
$150K + Bonus + Benefits

• 401K program plus matching
• 100% Medical, Dental and Vision for employee and vast majority for dependents
• 100% Life and Disability coverage
• 11 paid Holidays with Flexible Time Off plan
• FSA’s (Flexible Spending Accounts)
• Well stocked kitchens
• Health club discounts

Job Requirements:
• Develop overarching engagement strategies and frameworks for how our products engage our users
• Map the user journey with our products to ensure each touchpoint drives value and engagement
• Translate Castlight's value and features into measurable goals and targets that Castlight product teams can understand and manage to outcomes
• Leverage and extract data in partnership with Product Analytics to assess the performance of current products and features, set ongoing product engagement goals and continuously evaluate the effectiveness of our engagement/marketing tactics
• Create innovative, consumer-driven strategies and tactics(e.g., email, text, print) including those that can be executed by our B2B/employer partners to drive registration and engagement
• Perform deeper dive data analyses on current tactics and strategies to surface insights and recommend optimizations
• Deliver insights and recommendations to product and user engagement/marketing teams based on prior experience / consumer best practice
• Understand our products and engagement tactics to make recommendations on how we can improve conversion
• The role is 40% hands-on engagement strategy, planning and solutioning in partnership with PES team, 30% stakeholder/cross-functional leadership, influencing and collaboration, 30% individual execution and project management



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